''We focus on high impact, light images. Working with cut up pasteboard, glued together with After Effects, we're about returning to primary materials and rediscovering slow. Animated toys and crumpled paper, changing faces, changing clothes, all improbable settings, a mix of reality and post-production, of simplicity and techniques. Our videos are for sharing, are accessible to everyone and go beyond any language barrier.'' - Jul & Mat's statement.
Joseph Mount, founder of Metronomy, stated ''The story behind this video is being late about things whilst your other half is sleeping soundly and probably having wonderful dreams.''
She Wants - Metronomy
I really like this video. I think the quirkiness of the whole production and find it really interesting to take in. There are lots of different elements and aspects of randomness which keeps the audience on edge about what might come next. There are a lot of features throughout the production that I took on board when it came to edit our own production inspired by this piece.
Many elements in this production are noticed by the audience and taken into account when watching it. As this is a music video to Metronomy's 'She Wants', the beat of the music fit with some of the actions that the actors and objects create.
There are spots of magic during the video at points in the song that are most significant and have the most temperament beats. Abnormality is often seen in these parts to make the video altogether that little bit more unique than it already is.
In the photo compilation above, there are 9 pictures that represent the main magic parts of the production. These are called the 'magic' parts as some are near-enough impossible to be physically eligible to do so in the real world.
Many elements in this production are noticed by the audience and taken into account when watching it. As this is a music video to Metronomy's 'She Wants', the beat of the music fit with some of the actions that the actors and objects create.
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| Moments of Magic during this music video |
There are spots of magic during the video at points in the song that are most significant and have the most temperament beats. Abnormality is often seen in these parts to make the video altogether that little bit more unique than it already is.
In the photo compilation above, there are 9 pictures that represent the main magic parts of the production. These are called the 'magic' parts as some are near-enough impossible to be physically eligible to do so in the real world.
Shot number 1 is the first scene of the music video that is of relevance and coincides with the rest, in terms of the action taking place. The feathers float off from the actress and this would be virtually impossible in real life, as she is left completely clean with no feathers. At the end of the music video, it transports back to this scene to show the 'real' version, and this is when the audience see that the beginning section was backwards.
Shot number 3 takes place when the main actress is walking upstairs towards the party that's going on, and this is where another 'moment of magic' takes place. When she knocks a woman out of the way, the water seems to hop from outside of the glass back into it, filling it up, which again would be physically impossible in real life. Gravity wouldn't allow that type of thing!
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The moments of magic that are quite surreal yet interesting to the eye (for me, anyway) are shots 6 and 7. I think they're so seamless and it's very clever how the director has put the designs in synchronicity with the beat of the music and the lyrics. Shot 6 takes the lyrics and portrays them in an art form on the floor. This ties in with the statement that Jul & Mat have on their website, ''we're about returning to primary materials...'' - the primary material perhaps linking with the string. Such a simple effect for the video yet to effective to the audience.
My other particular favourite moment of magic is the segment in which the Jenga game is portrayed in a backwards manor. It's quite a simple technique to use but it's so seamless and effortless - it's a really nice feature. This part is also where the audience finally see for definite that some of the production is super-imposed and 'not real'/impossible. It gives the video that extra bit of edge and quality which other videos don't normally have.
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Overall I really like the concept of this video. The moments of magic make it really interesting to watch and throughout the production you're glued to the different elements to see what comes next.
Cheerio. :o)
Olivia.
http://www.juletmat.fr/ - accessed on 9th-Oct-2013
Shot number 3 takes place when the main actress is walking upstairs towards the party that's going on, and this is where another 'moment of magic' takes place. When she knocks a woman out of the way, the water seems to hop from outside of the glass back into it, filling it up, which again would be physically impossible in real life. Gravity wouldn't allow that type of thing!
- - - - - - - - - - -
The moments of magic that are quite surreal yet interesting to the eye (for me, anyway) are shots 6 and 7. I think they're so seamless and it's very clever how the director has put the designs in synchronicity with the beat of the music and the lyrics. Shot 6 takes the lyrics and portrays them in an art form on the floor. This ties in with the statement that Jul & Mat have on their website, ''we're about returning to primary materials...'' - the primary material perhaps linking with the string. Such a simple effect for the video yet to effective to the audience.
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| My favourite moment of magic - ''light'' spelled out within synchronicity to the lyrics |
My other particular favourite moment of magic is the segment in which the Jenga game is portrayed in a backwards manor. It's quite a simple technique to use but it's so seamless and effortless - it's a really nice feature. This part is also where the audience finally see for definite that some of the production is super-imposed and 'not real'/impossible. It gives the video that extra bit of edge and quality which other videos don't normally have.
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| My favourite moment of magic #2 - Jenga backwards |
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Overall I really like the concept of this video. The moments of magic make it really interesting to watch and throughout the production you're glued to the different elements to see what comes next.
Cheerio. :o)
Olivia.
http://www.juletmat.fr/ - accessed on 9th-Oct-2013
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