More Soon, also known as Carl Burgess, is a film maker and artist who's work is full of surrealism, absurd-ismand the abstract appeal found in mutating, shimmering forms. As a designer and director based in London, Carl works in expanding areas of creative productions, such as; sculpture, design, illustration and film. Carl's versatile approach is united by strong, visual and creation, giving the flexibility to work on a wide range of projects and productions from large scale commercials to small, independent briefs.
Carl Burgess was involved in a number of productions for big names such as Mercedes, Nike and Kenzo. His productions bring something very unique to the advertising spectrum and this is why he has such a wide range of audience members. An example of Carl's work for Kenzo Fashion is shown below:-
'Marble Punch' for Kenzo - directed by Carl Burgess
An interview with Carl Burgess allowed us to take an insight into how the idea for this advertisement came about:
Q: How did the idea behind 'Marble Punch' come about?
Carl's answer: "We started from the print patterns which we absolutely loved. We were fascinated by the idea to create an environment directly inspired by the prints in which the clothes would blend in or be in some kind of dialog to the rest of the scene. We imagined this powerful woman walking through this environment crushing and smashing things."
Throughout all of Carl Burgess' productions, there has been a sense of mischief and cheesiness about them, and that is partly the reason that they're all so unique. Burgess once stated in an interview with thecreatorsproject - questioning his mischief:
Q: There's often a sense of mischief in your work, what draws you towards it?
Carl's answer: ''I suppose there is a bit of mischief going on in my work. It's not really intentional, I think it naturally just works its way out during the creative process. I don't like my work to be too dry; and I always think a touch of humour helps make your work more accessible.
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Looking at all of Carl Burgess' productions, I really like the way he works. I think his productions are so crisp and smooth, with a touch of elegance and pure class. My personal favourite is one of Carl's productions called 'Advanced Beauty'. It's quite a slow moving video however I really like the movement and authenticity of the whole production.
The sound used in this video matches all of the features that a visually active within the design of the features. The naturalistic sound effects seem to have been edited in a program to make some echo and some a lot more dense and sharp.
Cheerio. :o)
- Olivia.
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https://www.kenzo.com/en/blog/carl-burgess-thomas-traum-marble-punch_5962/ - accessed on 13th-Nov-2013
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