The main thing that advertising companies as a whole need to focus on is how they get their message across. There are many factors and techniques in to doing this, and there is a lot more to it than meets the eye. Companies need to take many things in to consideration; such as target audience, ethnicity, visual factors and story-lines within an advert.
Depending on the product being advertised, and the target audience, the variation of getting the message across continues to be an expanding area in the world of advertising. There are many things that production companies must take into consideration as it could make or break the advertising campaign. Getting the message across can be obvious to some audience, but to others, it could be a little harder to understand.
- - - - - - - - - -
A factor that is really important to ensure when advertising is the target audience. For example, if Gucci wanted to advertise a perfume, they wouldn't put it on a children's TV channel and show it in the middle of the day, when all adults are stereotypically at work.
Getting the message across is obviously the most important task that a company have to ensure they do when creating and producing an advert. For example, if it were a drink, the advert would claim it was refreshing and uplifting; or a DVD, it would show the best scenes of the video and briefly give the names of the actors.
Some adverts that have a more serious message to get across take a more calm and realistic approach to the visual side of things. The Macmillan Cancer advert portrays a simple and effective story, that millions of people are affected by every single day. A personal friend of mind once mentioned this video, and said that this advert really demonstrates the full whack that cancer gives, not only to the sufferer, but to the families too.
Macmillan Cancer Support - Not Alone
This advert is an indirect way of asking people to sponsor the nurses and volunteers at Macmillan Cancer Support. By giving a realistic hit of what having cancer can do to those around you, it almost makes the audience feel guilty and though they should pick up the phone, or go online and donate. Although this advert is really well done (in my personal opinion), there have been a number of complaints about how it is shown too much, and can be very upsetting to those who; are suffering, have suffered, know people who are suffering or have lost someone to cancer. The comments and reviews can be read here: Fed up of Macmillan adverts.
There are a number of ways that productive adverts get their messages across, including; humour, flattery, fact, positivity and pure shock. With all of these factors, adverts are bound to catch people's eyes and get them talking. The adverts that always stand out for me are the humorous adverts, such as Cow and Gate, Evian and Oreo. Looking at all of these adverts now, I didn't actually realise they are all based around children. Now I feel weird. But no, I think humorous adverts, for me personally, work the best, as they get the word of mouth vote. The Cow and Gate advert is absolutely priceless, if say I wasn't looking at the TV, but heard the babies giggling, it would instantly make my head turn to the TV as I find it hilarious, and so cute! Or I will go in to places like college or work, and say "The Cow and Gate advert was on last night! Did you see it?" and this will get people talking, watching, and even buying. It's surprising how many people will say "Oh, I really fancy a/some _____ now!"
Cheerio. :o)
- Olivia.
http://www.mumsnet.com/Talk/am_i_being_unreasonable/a1319608-to-have-had-enough-of-the-Macmillan-Cancer-adverts - accessed on 21st-Jan-2014
http://www.youtube.com/watch?v=m0rKn7X7UWk - accessed on 21st-Jan-2014
http://www.youtube.com/watch?v=XQcVllWpwGs - accessed on 21st-Jan-2014
http://www.youtube.com/watch?v=Cnu1XutPlMw - accessed on 21st-Jan-2014
No comments:
Post a Comment